How I see it as a young, small fish in an old, large pond...

Brit's Ditching the Alarm Clock

So, 36% (Sixteen million) of Britain’s prefer a cell phone to an alarm clock, and 71% of the 3,000 people surveyed by Travelodge concur that alarm clocks are dying out.  I admit it, I no longer use an alarm clock either. Remember the Seinfeld episode where the marathon runner didn’t wake up in time because Kramer’s spa blew out the fuses in the apartment building?  Well that has never happened to me, but similar things have happened.  Your phone most likely won’t die if the charger looses its power source, so it is a much safer bet. But alarm clocks aren’t the same as they are described in this article.  According to their cited expert on sleep, “the alarm clock’s strident ringing tone can be a shock to the body and mind.”  While this may be true, experience tells me that people rarely set it to that annoying sound.  Alarm clocks “these days” can go right to a preset radio station, or even better, turn your iPod on automatically to your favorite Pearl Jam song.  I am not sure what Travelodge is trying to accomplish with this, because I couldn’t imagine the number of phone calls any hotel manager would get from people checking in and asking where their alarm clock is.  Many brands now offer, by standard, personalized wake up calls, which a lot of people don’t trust either.  In a 1,000-room hotel, when 200 have a wake up request for 6 a.m. and there are only four employees making those calls, someone is more than likely to star their day late.  Especially in a hotel, there are very few cases of an alarm clock that just makes the annoying noise versus a radio or iPod setting.  Get with it Travelodge…it’s the 90’s!